Jaipur will host the prestigious 25th edition of the International Indian Film Academy (IIFA) Awards from March 7 to 9, 2025, at the JECC Sitapura. This major event will promote Rajasthan’s tourism, culture, and economy.
Background of the IIFA Awards Coming to Jaipur
The Rajasthan government, led by Deputy Chief Minister Diya Kumari, has played a key role in bringing this event to Jaipur. A Memorandum of Understanding (MoU) was signed at Albert Hall by Rajasthan Tourism Commissioner VP Singh and IIFA Vice President Suresh Iyer to secure this opportunity for Rajasthan.
Financial Commitment from the Rajasthan Government
The Rajasthan government has allocated ₹100 crore to support the IIFA Awards. The budget includes ₹50 crore from the state government, ₹20 crore from the Rajasthan Industrial and Investment Corporation (RIICO), and ₹30 crore from the tourism department. This investment is expected to significantly boost the state’s tourism and cultural industries.
IIFA Digital Awards: A New Feature
The 2025 IIFA Awards will introduce the IIFA Digital Awards, which will honor achievements in digital entertainment, films, and OTT content. This new category reflects the growing influence of digital media in the entertainment world.
Boost to Rajasthan’s Economy and Tourism
Deputy CM Diya Kumari has stated that the IIFA Awards will shine a global spotlight on Rajasthan, known for its rich history and culture. The event is expected to attract global attention and encourage more film shoots in Rajasthan, creating new jobs and investment opportunities.
Global and National Impact of the IIFA Awards
The IIFA Awards have a strong global following, and Jaipur hosting the 25th edition will place Rajasthan on the international map. The event will also mark 25 years of celebrating Indian cinema globally. It has been held in 14 countries and 18 cities worldwide. Jaipur hosting the awards will further promote Rajasthan as a film and tourism destination on a global scale.
Aims Behind Hosting the IIFA Awards in Jaipur
The primary motivation behind bringing the IIFA Awards to Jaipur is to boost tourism and investments in the state. The event will highlight Rajasthan’s cultural heritage and create new opportunities for tourism, business, and film productions.
About IIFA Awards
The International Indian Film Academy (IIFA) Awards, started in 2000, celebrate Indian cinema on a global scale. Over the years, IIFA has become a platform for promoting Indian films internationally, with events hosted in 14 countries. The 25th edition in Jaipur marks a significant milestone, recognizing 25 years of IIFA’s contribution to the global recognition of Indian cinema.
| Event Details | Information |
| Event | 25th IIFA Awards |
| Date | March 7 to 9, 2025 |
| Location | JECC Sitapura, Jaipur |
| Total Budget | ₹100 crore |
| New Category | IIFA Digital Awards |
Key Summary of the Event
- Jaipur will host the 25th IIFA Awards from March 7 to 9, 2025.
- ₹100 crore has been allocated to support the event.
- The IIFA Awards will introduce a new Digital Awards category.
- The event is expected to boost Rajasthan’s tourism and cultural industries.
- Jaipur will gain global recognition, promoting it as a film and tourism destination.
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The awards will be held from March 7 to 9, 2025.
The awards will be hosted at the JECC Sitapura, Jaipur.
The IIFA Digital Awards is a new category recognizing achievements in digital films and OTT content.
A total of ₹100 crore has been allocated for the IIFA Awards.
The awards will boost tourism, encourage film shoots, and generate new jobs and investment opportunities in Rajasthan.