Mission Arun Himveer– In a major step towards improving agricultural and horticultural markets in Arunachal Pradesh, the state government has launched Mission Arun Himveer. This initiative aims to directly connect local farmers, Self-Help Groups (SHGs), Farmer Producer Organizations (FPOs), and cooperatives with larger markets, especially the Indo-Tibetan Border Police (ITBP), to foster rural economic growth. The mission, launched with the signing of a Memorandum of Understanding (MoU) between the Arunachal Pradesh Agriculture Marketing Board (APAMB) and ITBP, promises to bring significant benefits to the state’s farming communities and strengthen the economy of rural and border areas.
Key Objectives of Mission Arun Himveer
1. Direct Market Access for Farmers
Mission Arun Himveer aims to provide a platform for local farmers, SHGs, FPOs, and cooperatives to sell their agricultural products directly to ITBP. This would help local producers reach larger markets and increase their income.
2. Economic Growth in Rural and Border Regions
The mission also focuses on the economic development of rural and border areas, creating new employment opportunities, particularly in regions facing challenges such as limited infrastructure and market access.
3. Reverse Migration to Villages
One of the mission’s key objectives is to encourage reverse migration. By creating sustainable employment opportunities in villages, the mission aims to bring people back to rural areas and reduce urban migration.
4. Supporting the Vibrant Village Programme
This mission also plays a role in supporting the Vibrant Village Programme, a national initiative designed to improve the living conditions and economic opportunities in border villages.
MoU Details: APAMB and ITBP Collaboration
A critical aspect of this initiative is the MoU signed between the Arunachal Pradesh Agriculture Marketing Board (APAMB) and ITBP. The agreement ensures the direct purchase of fruits, vegetables, meat, and poultry from local farmers by ITBP. The key points of the MoU are as follows:
- Payment Mechanism: Payments to the farmers will be processed via a ₹4 crore revolving fund, ensuring that the money reaches the farmers promptly.
- Guaranteed Payment: Farmers will receive 100% of the funds generated from this initiative.
- Collaboration with ITBP: ITBP will facilitate the procurement of agricultural produce from various regions, creating a steady market for local products.
Achievements Under Mission Arun Himveer
1. Previous Success with Indian Army
This initiative is not the first of its kind. A similar agreement was made in August 2022 with the Indian Army, where over 400 tons of agricultural produce worth ₹72 lakh were supplied. This previous collaboration has set a positive precedent for the current project.
2. Ongoing Produce Exchange
The exchange of agricultural produce has already begun in various regions, including Tawang, Lower Subansiri, West Siang, Upper Siang, and Lohit. The supply is expected to expand with this new agreement with ITBP.
Economic and Social Impact
1. Economic Growth
The mission is expected to generate an annual business of ₹10 crore, boosting the local economy. This growth is not just for farmers but also for the overall rural economy, especially women. Over 1 lakh women in Arunachal Pradesh are already involved in SHGs, playing a significant role in the success of this initiative.
2. Empowering Women in Rural Areas
The initiative places a strong emphasis on women’s empowerment. By involving women in agriculture and marketing, it helps improve their economic status and contributes to the overall development of rural areas.
3. Employment Generation and Reverse Migration
With the promise of better market access and sustainable employment, the mission is set to promote reverse migration. By encouraging people to return to rural areas for better job opportunities, it helps decongest urban centers while also boosting rural economies.
Leadership and Key Participants
The MoU was signed by Okit Palling, CEO of APAMB, and Akun Sabharwal, Inspector General of ITBP NE Frontier. The event was attended by prominent figures such as Chief Minister Pema Khandu, Deputy Chief Minister Chowna Mein, Chief Secretary, and various senior officials from the agricultural and allied sectors.
Farmers, SHGs, and cooperatives were also part of the ceremony, and many participated virtually.
Future Goals of Mission Arun Himveer
The mission has set ambitious goals for the future:
- Market Expansion: Expanding the market access for remote villages and encouraging farmers to sell surplus produce.
- Integrating Border Regions: Integrating the border regions into the state’s mainstream economy.
Innovative Farming: Encouraging farmers to diversify and innovate in their agricultural practices.
Key Features of Mission Arun Himveer
| Feature | Details |
| Objective | Provide direct market access to farmers and SHGs |
| MoU Signatories | APAMB and ITBP |
| Products Involved | Fruits, vegetables, meat, poultry |
| Payment System | ₹4 crore revolving fund |
| Annual Business Expected | ₹10 crore |
| Involvement of Women | Over 1 lakh women in SHGs |
| Regions Covered | Tawang, Lower Subansiri, West Siang, Upper Siang, Lohit |
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FAQs
Mission Arun Himveer is an initiative by the Government of Arunachal Pradesh to enhance market access for local farmers, particularly by connecting them with ITBP for the direct purchase of agricultural produce.
Mission Arun Himveer offers direct market access to local farmers, ensuring that they receive 100% of the funds for their produce, boosting their income and creating employment opportunities in rural areas
The mission focuses on the supply of fruits, vegetables, meat, and poultry from local farmers to ITBP.
The MoU was signed by Okit Palling, CEO of APAMB, and Akun Sabharwal, ITBP NE Frontier Inspector General.
Mission Arun Himveer is expected to generate ₹10 crore annually, promoting the growth of local agriculture and enhancing the rural economy.
Over 1 lakh women involved in SHGs in Arunachal Pradesh play a crucial role in the success of this mission, contributing significantly to the state’s rural economy.
The mission aims to integrate border regions into the state’s mainstream economy and create sustainable employment opportunities in these areas